Salesforce Standard Quote vs CPQ

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There are a lot of CPQ platforms available in the market but Salesforce CPQ is amongst the top CPQ platforms out there. Due to its features and a larger ecosystem, it has been widely used by many companies. Apart from CPQ, Salesforce also offers a standard Quoting solution.

Salesforce Standard Quoting solution is available for Performance and Developer Editions or in Sales Cloud Professional, Enterprise, and Unlimited Editions but for advanced quoting needs, Salesforce offers a solution called Salesforce CPQ.  

Salesforce Standard Quote and Salesforce CPQ (Configure, Price, Quote) are both solutions provided by Salesforce to help businesses manage their quoting and sales processes, but they cater to different levels of complexity and customization.

So, In this blog, we are going to compare Salesforce Standard Quote and Salesforce Configure, Price, Quote product. We will be comparing them based on some of the metrics like functionality, pricing, product configuration, integration, etc. 

Here’s a comparison of the two:


  • Salesforce Standard Quote: This is the basic quoting functionality available in Salesforce. It allows you to create simple quotes and proposals with basic pricing information. It is suitable for businesses with straightforward quoting needs.
  • Salesforce CPQ: CPQ is a more advanced solution that offers robust features for configuring complex products and services, pricing them accurately, and generating detailed quotes and proposals. It’s designed for businesses with more intricate pricing and product configurations, often in industries like manufacturing, technology, or telecommunications.

Product Configuration

  • Salesforce Standard Quote: It may not support complex product configurations, bundles, or rules-based pricing. It is typically used when the product catalog is relatively simple.
  • Salesforce CPQ: CPQ provides extensive product configuration capabilities, allowing you to define product bundles, and attribute-based configurations, and enforce pricing rules. This is essential for businesses with highly customizable products and services.

Pricing and Discounting

  • Salesforce Standard Quote: Offers basic pricing and discounting features. It may not handle complex pricing structures or volume-based discounts effectively.
  • Salesforce CPQ: CPQ provides advanced pricing and discounting capabilities, including tiered pricing, volume discounts, and price rules. This is crucial for businesses with complex pricing strategies. 

Quoting Process Automation:

  • Salesforce Standard Quote: Limited automation capabilities. It may require more manual intervention in the quoting process.
  • Salesforce CPQ: Offers advanced automation features like quote generation, approval workflows, and renewal management. This streamlines the quoting process and reduces errors. Certified Salesforce CPQ Consultants will help you in Quoting process automation by automating the overall scenario as per your customized requirements.


  • Salesforce Standard Quote: This can be integrated with other Salesforce features and third-party applications, but may require more customization to achieve seamless integration.
  • Salesforce CPQ: Designed with integration in mind and often integrates more seamlessly with other Salesforce products and third-party tools, making it a preferred choice for businesses with complex tech stacks.


  • Salesforce Standard Quote: Offers some degree of customization, but it’s limited compared to CPQ.
  • Salesforce CPQ: Highly customizable, allowing you to tailor the solution to meet your specific business needs

In summary, if your business has simple quoting requirements and doesn’t deal with highly customizable products or complex pricing structures, Salesforce Standard Quote may suffice. 

However, if you need advanced product configuration, dynamic pricing, and automation capabilities, Salesforce CPQ is the better choice. CPQ is typically used by businesses that deal with intricate sales processes and need a more comprehensive solution to manage their quoting and pricing.

In case, you are looking to implement a Salesforce CPQ solution for your business, You can reach out to Salesforce CPQ consulting services firms that will help you in implementing Salesforce CPQ from scratch.

By James Wilson

James Wilson is a technical blogger who loves to share his technical knowledge and expertise. He can be seen writing blogs and sharing it on different websites and platform. He is currently working as Senior Application Engineer at Hexaview Technologies.

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